Her may post the “But That’s None of My Business” meme to expose and ridicule the fact that she was posting an obviously edited picture. For example, if a girl were to edit a picture of herself in the attempt to make herself appear thinner in the waist, and posted it, someone who wasn’t in good graces with. Their comment may not be direct, but regardless they are still making a statement on the situation with the intent of ridiculing their peers. The caption of the meme reads “But That’s None of My Business”, this is both a sarcastic and an ironic statement because the meme user most certainly is making whatever the situation is their business by commenting on it. In this meme, satire is used to ridicule and expose the stupidity of the meme user’s peers by the use of sarcasm and irony. They use his credibility - well as much credibility as a frog puppet can have - to express their judgmental thoughts. They may also relate to the fact that Kermit’s commentary is generally condemning and critical. Teenagers may consider Kermit an icon, especially considering he’s the subject of many popular memes that have circulated around the internet for what seems like forever. His quick witty remarks on the popular children’s show “The Muppets”, along with appearances on many other shows and movies, are comparable to the persona of a shady teenager, using social media to get their point across. In this meme, the ethos comes from the fact that Kermit the Frog is a very widely known and loved character. For example, if a guy were to post a picture with a new girl just days after breaking up with his long term girlfriend, the ex girlfriend may post the “But that’s None of My Business” meme to thoroughly express the fact that she is judging his quick switch to a new girl in a humorous way. This makes this meme the perfect way for petty individuals who enjoy silently judging and avoiding confrontation to express their judgment through humor. The ludicrousness of the serene backdrop, the sun lit directly behind the glass of tea, the smug facialĮxpression given off by Kermit, and finally, the caption to tie it all together all contribute to the humor and simple pettiness of the meme. The meme gives off this petty vibe due to the element of imagery. It allows them to express the fact that they have noticed the absurd event going on, but the meme is never specific enough for them to be called out for it. The meme user can add their own unique caption to the meme, or they can choose to use the simple and original “But That’s None of My Business” version. In this meme, pathos is, of course, used to evoke humor for the audience however, it also brings forth the judgmental side that some people may usually try to hide from social media. This meme intends to give the audience an outlet to silently judge and shade their peers, and it does so effectively by using pathos, ethos, and satire to create this widely used reaction meme. This meme is used when an individual notices an unlikely occurrence of something that should definitely not be going on, and wants to comment without really commenting on the matter. The meme depicted in this rhetorical analysis is the “But That’s None of My Business” meme renders Kermit The Frog, slight smirk on his little green face, sipping tea out of a glass with a caption reading “But That’s None of My Business.” The picture is backlit by the sun, background blurry, bringing an aesthetic feel to the picture. (image generated by Midjourney AI depicting Facebook and Google's CEO in a boxing ring.A meme is defined as a humorous image, video, or piece of text, that is copied (often with slight variations) and spread rapidly by Internet users (Oxford). It's well-known for over-attributing its own platforms (both organic and paid), and the process remains a mysterious black box in terms of which data is considered for attribution calculations. Moreover, putting blind faith in data-driven attribution can be a gamble with Google. Any conversion, regardless of the channel, META often attributes to its own ads because users frequently encounter FB/IG content on the day they convert. META's 1-day view attribution can be a bit tricky because it tends to heavily credit itself, even in non-retargeting campaigns like Advantage+. It's like comparing apples to oranges when the platforms are using different attribution methods. Remember, the default attribution in META is "7-day click and 1-day view," whereas Google Ads relies on data-driven attribution, and Google Analytics has shifted to a data-driven model (formerly last non-direct click). Struggling to Compare META Conversions and ROAS to Google Ads and Other Paid Marketing Channels?Įver noticed that the numbers just don't seem to add up?
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